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@Fair trade is the type of trading to guarantee the fair rewards and value under the impartial trading condition between suppliers and consumers.
Many coffee growers which located in the once colonized nations are forced to live in the tough conditions because they can not collect earnings to spend for the next production. Fair trade is the deal which both suppliers and consumers are convinced and it does not aim to gain the profit while suppliers are sacrificed.
It does not increase only the profit of suppliers. It will distribute the profit to the community with the transparency of information on such as management, commercial transaction deal, raw materials of the product and its obtaining route, producing process, promotion, merchandising and all general planning and administration. This brings the upgrade of education, health and sanitation and other social standards, and helps people independent. Also fair trade considers the environment, ethics and cultures to achieve the sustainable development.
Some people might think that the coffee is slightly overvalued when they compare to the other commercial coffee. However, this is the "fair and appropriate price" because of the above reasons
Rwanda coffee (250g) \1,500
| This is the coffee which fair-traded from Rwanda. It has very mild aroma and will be enjoyed even by people who do not appreciate the strong coffee.
If you would like to purchase please contact to the Peacebuilders
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Republic of Ruwanda
| @@Rwanda is infamous for the seldom-remarked massacre in the history occurred in 1994. It is believed that 800,000 people were killed during the civil war in just about 100 days.
This grievous incident severely attacked the whole society. After that, while law and order are gradually restored and the democratic government is setting up, various efforts are made to rehabilitate the country's economy. As one of the effective tools to achieve that, the coffee industries which are widely taken place in Rwanda before the war hold the spotlight.
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@@The environments in Rwanda such as moderate climate, volcanic soil, a plenty of rainfall and large farming areas in the high altitude shows that they can provide the suitable condition for the coffee plantations.
Recently, the price of coffee in the world is stagnant and one of the reasons is oversupply. However, the coffee market for so-called "Specialty Coffee" is booming. The coffee has high quality and unique aroma produced under the special geometric and climate conditions. Most of them are generally dealt by a form of fair trade.
As for quality, to be recognized that the Rwanda coffee is competitive in the global fair trade's market as "Speciality Coffee", the needed facilities for the production have secured and the technique has developed.
The accomplishment has steadily increased. For example, the local suppliers' group gained 650,000 US dollars in 2004, and the profit increased to 1,200,000 US dollars in 2005 and it is predicted to reach to 3,000,000 US dollars in 2006. This is the tremendous achievement for Rwandese who is trying to overcome from the social and economic turmoil which have continued since the civil war.
As the growth in earnings shows, the rich taste and high quality of Rwanda coffee has already recognized globally. Also as it is dealt with a form of fair trade, purchasing the coffee fairly distributes the profits to the local coffee growers and leads the improvement of their lives.
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